Brian Colopy


Brian is entering his first season as majority owner of the Battle Creek Battle Jacks. Brian began as an intern with the Battle Creek Bombers and now is the owner of multiple Northwoods League franchises. Colopy is known for his viral ideas such as Coach Drake, Pregame home run derbies, the Donut and Beer Festival, Salute to Selfie Night, The Twinkie Dog, and more.

Brian played college baseball at Ohio University before pursuing a professional career with the Chillicothe Paints of the Frontier League. Prior to his internship with the Bombers, Brian spent two seasons working for the Ripken Group with the Augusta Green Jackets and the Aberdeen Ironbirds.

Brian led the charge in rebranding the Battle Creek Baseball Team in 2022, and was an integral part of keeping Northwoods League baseball in Battle Creek for the foreseeable future. As general manager of the Kalamazoo Growlers, Colopy was awarded with the Northwoods League Executive of the Year in 2020, and the Growlers were named Organization of the year in 2016 and 2020.

Brian currently resides in Galesburg, MI with his wife, Liz and their two daughters, Adalyn and Mackenzie.



 Tyler Shore

General Manager/Chief Fun Officer

2022 will mark Tyler’s 6th season as General Manager in Battle Creek and first with the Battle Jacks franchise. Shore took over as General Manager in 2017 after spending two years working with the Kalamazoo Growlers where he gained experience in sales, customer service, and community relations.

Over the past 5 years, Shore has been tasked with overseeing day to day operations of the baseball team while also being in charge of all corporate partnership sales. In his inaugural season at the helm, the Battle Creek Bombers made it all the way to the Northwoods League Championship Game before falling short against the St. Cloud Rox. Shore was an integral part of the rebranding of Battle Creek Baseball and is well known around the office for his off-the-wall creativity and optimistic outlook on any situation.

Shore currently resides in Battle Creek, MI with his wife, Bailey and their golden doodle, Calvin. When Tyler is not at the ballpark, you will likely find him on one of the areas many great golf courses as his passion for baseball is only rivaled by his passion for the game of golf. Shore also enjoys watching his favorite sports teams on tv, and can often be heard saying “This is our year” in reference to the Lions, the Cubs, and the Michigan Wolverines.


Brian Nordstrom

Assistant General Manager


After spending two seasons working in the front office for the Battle Creek Bombers as the Fan Experience Director and Director of Group Sales, Brian took the short drive down I-94 to spend 2020 and 2021 with the rival Kalamazoo Growlers as the Fan Experience Director.

With the excitement and challenge of building a new team from the ground up, Nordstrom jumped at the opportunity to join the Battle Jacks staff and return to his roots here in Battle Creek with a new title: Assistant General Manager. Brian will mainly focus on generating ticket sales revenue and building relationships with local businesses.

Prior to his time in the Northwoods League, Brian graduated from Grand Valley State University in the spring of 2017 with a Bachelor’s degree in Sports Marketing and Management. Originally from the Detroit area, Brian is a big fan of all Detroit sports teams, especially the Lions. In his free time, Nordstrom enjoys participating in recreational sports, including soccer, football, baseball and disc golf. He currently resides in  Kalamazoo, MI with his girlfriend Sarah, their dog Wrigley, and his bearded dragon, Dracarys.



Alex Kuehl

Fan Experience Director

2022 will be Alex’s first year in Battle Creek and his first year with a Northwoods League baseball organization. Alex is the Fan Experience Director, and he is tasked with connecting with fans to discuss their experience at the ballpark and find ways the organization can improve. Kuehl also oversees group sales and Kennel Club memberships.

Prior to joining the Battle Jacks front office, Alex began his career in sports at Davenport University where he spent 4 years working as an assistant for the Sports Marketing and Sports Information departments. Alex graduated from Davenport with a Bachelor’s degree in Business Administration with a concentration in Sports Management. Outside of his experience at Davenport,  Alex also spent time working in the box office for the West Michigan Whitecaps, who are the High-A Affiliate for the Detroit Tigers.

Alex currently resides in Grand Rapids, Michigan and enjoys his commute to Battle Creek as it gives him time to listen to some of his favorite music and podcasts. Kuehl is the resident hockey expert in the office, and even has his own podcast covering all the latest happenings on the ice. In his free time, Alex enjoys spending quality time with friends and family, watching RuPaul’s Drag Race, and playing video games.



Bailey Shore

Partnership Activation Manager

Since 2015, Bailey has been a staple of Northwoods League baseball in Southwest Michigan. During those 7 years, she has been the Partnership Activation Manager for the Kalamazoo Growlers, while also assisting with the partnership activation department in Battle Creek. She has experience working with partners of all shapes, sizes, and business backgrounds and she loves to build relationships with all of her corporate partners.

Beginning in 2022, Bailey took over daily operations for our sister company, Outlier Events, which manages special events such as Donut and Beer Festival, Taco and Tequila Festival, Undeniably Dairy Mac N Cheese Festival, and more around the midwest. She also manages the activation for all partnerships with the Battle Jacks. She began her career in sports as an intern for the Battle Creek Bombers while still attending Michigan State University in 2014.

Bailey is married to current Battle Jacks General Manager, Tyler Shore, whom she met on her very first day as a full time employee in Kalamazoo. Bailey is a Battle Creek native, attending Lakeview High School before heading off to East Lansing to get her degree. As an MSU graduate, she enjoys spending her free time cheering on her beloved Spartans, making sure her dog, Calvin, is spoiled each and every day, traveling as much as possible and watching the Lions disappoint her husband every Sunday in the fall.


Sam Gilbertson, J.D.  –  Willis Sports Agents

Team Advisor 

Sam Gilbertson is a sports agent registered with Major League Baseball and assists the Battle Creek Battle Jacks by advising its players who are eligible for the Major League Baseball Draft.  A former college basketball player and coach, Gilbertson is a licensed attorney in Michigan and Indiana.  He is a member of the Sports Lawyers Association and coaches high school basketball.  He earned his Juris Doctor from Regent University School of Law, where he graduated as a member of the Honors division, competed in national trial competitions, and received Regent Law’s awards for Best Trial Advocate and the highest grade in Negotiations.  In addition to representing professional baseball players, Gilbertson also represents coaches and serves as the team advisor for the Kalamazoo Growlers and Bismarck Larks.  He resides in Portage, Michigan with his wife, Anna, and their son.   

Willis Sports Agents was founded to offer dedicated and ethical representation to athletes striving to play at the professional level.  It assists players with contract negotiations, endorsements, wealth and career management, public relations, and legal services.  The agency is backed by one of the fastest-growing law firms in West Michigan, Willis Law, which has been included in the Best Law Firms list published by U.S. News & World Report and has numerous Super Lawyers® in its lineup of attorneys.  In addition, Willis Law’s attorneys have been included in Best Lawyers in America® and is recognized as a National Best and Brightest Company to Work For.  Willis Law has been retained by the Bombers to serve as legal counsel.   

For additional information about Willis Sports Agents, please visit or email Sam Gilbertson at