{"id":3535,"date":"2017-08-29T13:24:12","date_gmt":"2017-08-29T13:24:12","guid":{"rendered":"http:\/\/northwoodsleague.com\/duluth-huskies\/?p=3535"},"modified":"2022-11-09T10:28:36","modified_gmt":"2022-11-09T16:28:36","slug":"northwoods-league-leverages-custom-ticket-system-grow-online-ticket-sales-31","status":"publish","type":"post","link":"https:\/\/northwoodsleague.com\/duluth-huskies\/2017\/08\/29\/northwoods-league-leverages-custom-ticket-system-grow-online-ticket-sales-31\/","title":{"rendered":"Northwoods League Leverages Custom Ticket System to Grow Online Ticket Sales 31%"},"content":{"rendered":"<p>\n\t<em>Commitment to technology drives Northwoods League initiatives &ndash; Part 1 of 3<\/em>\n<\/p>\n<p>\n\t<br \/>\n\tRochester, Minn. &ndash; Online ticket sales for Northwoods League games and Affiliate-hosted events jumped<br \/>\n\t31% from 2016 to 2017, with all sales being processed through a ticket system built specifically for the<br \/>\n\tLeague. The custom ticket application, owned by Reyka Technologies and licensed by the Northwoods<br \/>\n\tLeague, is one of several technology-based initiatives that have come to define the Northwoods League<br \/>\n\tas a leader in this area. Collectively these initiatives strive to maximize the operational effectiveness of its<br \/>\n\tAffiliates, strengthen connections with fans, and support the development of talent on and off the field.<br \/>\n\tThis is the first release in a three-part series focused on how technology is an integral component of the<br \/>\n\tNorthwoods League mission.\n<\/p>\n<p>\n\t<br \/>\n\t&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Introduced in limited release in 2015, the custom ticket system now provides all affiliates with a<br \/>\n\tcomprehensive ticket platform for online and box office sales &ndash; processing nearly 1.2 million tickets this<br \/>\n\tseason. In addition to processing ticket sales, the ticket platform also includes customer relationship<br \/>\n\tmanagement (&ldquo;CRM&rdquo;) and sales reporting features integral to the sales process. The system was<br \/>\n\tdeveloped with input from League members, and continues to evolve through feedback from Affiliates.<br \/>\n\t&ldquo;By creating our own platform through Reyka Technologies, we can respond to the needs of our<br \/>\n\tmembers and implement suggestions on an on-going basis to support their evolving ticketing<br \/>\n\toperations,&rdquo; said Gary Hoover, President of the Northwoods League. &ldquo;Our Affiliates&rsquo; creativity in<br \/>\n\tdeveloping a wide-range of ticket packages and promotions, and hosting non-baseball events, requires a<br \/>\n\tsystem that can grow right along with the League. The effectiveness of this approach is evident when we<br \/>\n\tlook at year-over-year results, specifically online sales, which maintained a double-digit increase after<br \/>\n\tadjusting for the addition of two new teams.&rdquo;\n<\/p>\n<p>\n\t<br \/>\n\t&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&quot;It is vital to have an always evolving system that through its creation and use can undergo alterations<br \/>\n\tthat improve efficiency. The constant communication with the Northwoods League and affiliate clubs<br \/>\n\tregarding recommendations directly from fans has streamlined ticket operations and increased the fan<br \/>\n\texperience,&quot; said Peter Mock, Director of Tickets for the La Crosse Loggers.\n<\/p>\n<p>\n\t<br \/>\n\t&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Online ticket sales in 2017 accounted for 10% of overall tickets sales, continuing an upward trend the<br \/>\n\tLeague expects to build on through additional enhancements to support the online buying experience.<br \/>\n\tAccording to Brian Colopy, Managing Partner for the Battle Creek Bombers and Kalamazoo Growlers, &quot;The<br \/>\n\tonline ticket experience for fans is as important, if not more important today, than the experience at our<br \/>\n\tbox office. It sets the tone for their entire experience at a game. The ability to adjust our system as we<br \/>\n\tsee the consumer change their wants and needs is an invaluable advantage of the custom ticket system<br \/>\n\tand CRM.&quot;\n<\/p>\n<p style=\"text-align: center\">\n\t2900 4th Street SW (507) 536-4579<br \/>\n\tRochester, MN 55902 FAX (507) 536-4597\n<\/p>\n<p style=\"text-align: center\">\n\twww.northwoodsleague.com\n<\/p>\n<p>\n\t&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The Northwoods League also unveiled a Ticket Exchange during the 2017 season, further engaging<br \/>\n\tonline fan activity by providing eligible ticket package holders with options to sell or donate unused<br \/>\n\ttickets. According to League President Gary Hoover, &ldquo;The Ticket Exchange not only provides a vehicle for<br \/>\n\tfans to access hard-to-get tickets, but also allows our customers to connect with charitable organizations<br \/>\n\tby donating unused tickets, bringing communities together through the great game of baseball.&rdquo;\n<\/p>\n<p style=\"text-align: center\">\n\t###\n<\/p>\n<p>\n\t&nbsp; &nbsp; &nbsp; &nbsp;The Northwoods League is the proven leader in the development of elite college baseball players. The<br \/>\n\t24-year old summer collegiate league is the largest organized baseball league in the world with 20 teams,<br \/>\n\tdrawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable<br \/>\n\ttraining ground for coaches, umpires and front office staff, more than 180 former Northwoods League<br \/>\n\tplayers have advanced to Major League Baseball, including two-time Cy Young Award winner Max<br \/>\n\tScherzer (WAS), two-time World Series Champion Ben Zobrist (CHC) and MLB All-Stars Chris Sale (BOS),<br \/>\n\tJordan Zimmermann (DET), Curtis Granderson (NYM) and Lucas Duda (NYM). All league games are<br \/>\n\tviewable live via the Northwoods League website. For more information, visit www.northwoodsleague.com or download the Northwoods League Mobile App on the Apple App Store or<br \/>\n\ton Google Play.\n<\/p>\n<p>\n\t<br \/>\n\tReyka Technologies, LLC, provides technology-based products and services to the Northwoods League<br \/>\n\tand its Affiliates. For inquiries related to Ticket System services, please contact<br \/>\n\tcustomerservice@reykaticketing.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commitment to technology drives Northwoods League initiatives &ndash; Part 1 of 3 Rochester, Minn. &ndash; Online ticket sales for Northwoods  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":3536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-team-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Northwoods League Leverages 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