{"id":15403,"date":"2023-03-07T14:57:33","date_gmt":"2023-03-07T14:57:33","guid":{"rendered":"https:\/\/northwoodsleague.com\/rockford-rivets\/?p=15403"},"modified":"2023-03-07T15:04:24","modified_gmt":"2023-03-07T15:04:24","slug":"new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment","status":"publish","type":"post","link":"https:\/\/northwoodsleague.com\/rockford-rivets\/2023\/03\/07\/new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment\/","title":{"rendered":"New Rockford Rivets Owners, Team President Plan To Fill The Stadium With Constant Entertainment"},"content":{"rendered":"
By Kevin Haas
\nThis article originally published in the Rock River Current<\/a><\/h5>\n

LOVES PARK \u2014 Framed photos of packed stadiums in Appleton, Wisconsin, and Joliet hang to the walls inside Steve Malliet\u2019s new office at Rivets Stadium.<\/p>\n

They\u2019re mementos of a baseball life, one that has moved Malliet across the country to run minor league baseball teams from the Midwest to Myrtle Beach. He has helped revive floundering teams, chaperoned the debut of four new stadiums and guided the creation of new minor league franchises.<\/p>\n

Now, a nearly three-decade career in baseball has landed Malliet in Loves Park, where he hopes to turn the Rockford Rivets ballpark into a destination for family fun whether you like baseball or not.<\/p>\n

\u201cThe entertainment is really number one,\u201d said Malliet, the Rivets new president and general manager. \u201cBaseball is important, but it\u2019s only a small part of the total entertainment we do here.\u201d<\/p>\n

New owners David Casey and Todd Kolosso took over the Rivets about two weeks ago, purchasing the team from Dick Radatz Jr. and Chad Bauer. Bauer remains with the team. Casey and Kolosso also own the Lakeshore Chinooks of Mequon, Wisconsin, which competes in the Northwoods League with the Rivets.<\/span><\/h5>\n

They turned to Malliet to serve as the team\u2019s president because of his track record with numerous minor and major league teams, including a stint in sales with the Milwaukee Brewers.<\/p>\n

\u201cSuccess just kind of follows Steve. He\u2019s obviously a proven leader and knows exactly how to run these kind of franchises from the top down,\u201d Casey said in a phone interview. \u201cHaving a guy like that to help us build this franchise back to where it should be is a blessing for us.\u201d<\/p>\n

The Rivets average attendance was 874 in 36 home games last season, according to the\u00a0Northwoods League<\/a>. That ranked 18th out of 21 teams. With a stadium that can fit more than 3,200, Casey and Kolosso think the Rivets can do more in the Rockford market.<\/p>\n

\u201cI have every confidence that we\u2019re going to be able to turn the franchise around and make it a really great franchise for the fans in Rockford,\u201d Casey said. \u201cWe want to provide a product that our fans love coming to.\u201d<\/p>\n

Malliet has been on the job for about a week as he prepares for the May 29 opening day.<\/p>\n

\u2018Three-ring circus\u2019<\/h2>\n

One of those pictures of brimming baseball stands in Malliet\u2019s office is from Route 66 Stadium in downtown Joliet. For the five years he was there, it averaged an attendance of roughly 4,500 despite seats for only 4,000. An overflow berm area allowed for hundreds more to attend.<\/p>\n

\u201cIt routinely looked like that,\u201d Malliet said in his office Wednesday while gesturing to the photo. \u201cJust packed.\u201d<\/p>\n

Joliet benefits from being able to draw crowds from across suburban Chicagoland, but Malliet thinks the Rivets can draw numbers, too.<\/p>\n

\u201cWe will get there,\u201d he said. \u201cIt\u2019s doing the right things every day that eventually gets you to that,\u201d<\/p>\n

\n
\n
<\/div>\n<\/div>\n<\/div>\n

For Malliet and the new owners, it starts with the experience in the stands. Think of it like a family picnic environment, Malliet says. He hopes to expand the kids play zone and fill the between-inning time with on-field promotions and activities. He plans to have a fireworks show for every Saturday game and quality giveaways for fans at the gates.<\/p>\n

\u201cYou\u2019re going to see a lot more happening around the ballpark,\u201dMalliet said. Fans will \u201cleave the game that night not knowing what the score was, and the kids will be asking mom and dad, \u2018when are we coming back?\u2019<\/p>\n

\u201cThat\u2019s the ultimate: Not the fact that we won or lost. I love to win, too, but that\u2019s not what we\u2019re all about. We\u2019re about the entertainment and the fun.\u201d<\/p>\n

An umpire at one of those packed Joliet games told Malliet it was like a \u201cthree-ring circus\u201d between innings. The official meant it as a critique, Malliet said, but it\u2019s exactly the environment he sets out to create.<\/p>\n

He even plans to have a master of ceremonies leading the fans through fun. In Kenosha, one of his previous baseball stops, comedian and entertainer\u00a0Marz Timms<\/a>\u00a0did the job. Fans of the\u00a0Rockford IceHogs<\/a>\u00a0may recognize Timms for his on-ice emcee role at the downtown Rockford\u00a0BMO Center<\/a>.<\/p>\n

\u201cYou can come here and probably only watch an inning or two, but you\u2019ve been here for three hours and you\u2019ve had a great time,\u201d Malliet said. \u201cSo when\u00a0the umpire tells me it\u2019s a three-ring circus, that\u2019s what I want to hear.\u201d<\/p>\n

Baseball history<\/h2>\n

Malliet grew up in Appleton, Wisconsin, where his love for baseball was fostered watching the Appleton Foxes compete in the Midwest League.<\/p>\n

The former collegiate pitcher at Taylor University in Indiana returned to Appleton after college to work for the team. After one year on the job, he got the role of general manager and eventually saw through the team\u2019s transition to the Wisconsin Timber Rattlers. His shortstop at the time was future New York Yankees great Alex Rodriguez.<\/p>\n

\u201cI had pretty much lived at the ballpark and done my part to open some eyes,\u201d he said.<\/p>\n

He went from there to working as a corporate sales manager for the Brewers as they were building Miller Park. Then he got recruited by the Durham Bulls, the minor league team made famous by the 1988 Kevin Costner movie \u201cBull Durham.\u201d Malliet was in charge when the single A Durham team moved to Myrtle Beach, where a new stadium was built and the team was renamed the Pelicans.<\/p>\n

Future stops would include Joliet, St. Louis, Normal and Lansing, Michigan, where he arrived shortly after the onset of the coronavirus pandemic.<\/p>\n

He moved closer to home as the president of Big Top Baseball and Entertainment in Kenosha before taking this role.<\/p>\n

\u201cEvery stop that I\u2019ve made, it\u2019s been a great education,\u201d he said.<\/p>\n

Malliet said he appreciates Rockford\u2019s deep baseball history, too. From the World War II-era\u00a0Rockford Peaches<\/a>\u00a0women\u2019s baseball team to the minor league affiliates of the Cubbies, Reds and Expos that competed at Marinelli Field on 15th Avenue in south Rockford.<\/p>\n

He hopes to host events to pay homage to the city\u2019s baseball history, including a potential\u00a0Rockford Peaches<\/a>\u00a0night.<\/p>\n

\u201cI don\u2019t know if we could convince our players to wear the uniform they wore, but we could certainly have some fun with that,\u201d he said.<\/p>\n

Rivets Stadium, 4503 Interstate Blvd., opened in 2006 as the initial home to the Rockford Riverhawks in the Frontier League. It was then home to the Rockford Aviators before the Rivets took over in fall 2015. It\u2019s also the home field for Rockford University.<\/p>\n

\u2018Community driven\u2019<\/h2>\n

The Rivets plan to keep the stadium busy all year round, even when the team isn\u2019t playing.<\/p>\n

Malliet is working on a \u201clegends\u201d event with former Chicago Bears and Green Bay Packers players. He also wants to host youth tournaments and continue to have special events such as concerts and Oktoberfest.<\/p>\n

\u201cWe want to have entertainment here constantly,\u201d he said. \u201cEvery weekend should be filled with things that are going on.\u201d<\/p>\n

Mayor Greg Jury<\/a>\u00a0said he also heard the team float the possibility of a winter hockey game, and he said the Rivets will work with the\u00a0Rockford Park District<\/a>\u00a0and\u00a0Boys & Girls Club<\/a>\u00a0for youth sports events.<\/p>\n

\u201cThey\u2019re going to make the entire community aware of what the Rivets can offer and what they will offer,\u201d Jury said.\u00a0\u201cI think they\u2019re going to make that Rivets Stadium get up to the potential that the stadium itself has, and they\u2019re really community driven.\u201d<\/p>\n

\"\"
Rivets Stadium is at 4503 Interstate Blvd., Loves Park. It\u2019s shown here on Wednesday, Dec. 14, 2022. (Photo by Kevin Haas\/Rock River Current)<\/figcaption><\/figure>\n

Malliet also wants to put a good product on the field. The Northwoods League, which is entering its 30th year, is a grueling wood-bat league for collegiate athletes who want to play pro baseball. They play 72 games, sometimes in as few as 75 days, Malliet said.<\/p>\n

\u201cThis league isn\u2019t for everybody. It\u2019s for those individuals who want to play pro baseball,\u201d he said. \u201cThere\u2019s very few off days.\u201d<\/p>\n

The team has not yet named its manager, but Malliet said that\u2019s coming soon.<\/p>\n

\u201cWe want to make sure our team is competitive every year and that we\u2019re in contention for a playoff spot,\u201d he said.\u00a0 \u201cWe all would like to win a championship, too. That\u2019s very important, and it\u2019s part of the overall entertainment we offer our fans.<\/p>\n

\u201cBut\u00a0the biggest goal is becoming a part of the community and having people take pride in the stadium and the team.\u201d<\/p>\n

\n

This article is by\u00a0Kevin Haas<\/a>. Email him at\u00a0khaas@rockrivercurrent.com<\/a>\u00a0or follow him on Twitter at\u00a0@KevinMHaas\u00a0<\/a>or Instagram\u00a0@thekevinhaas<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Kevin Haas This article originally published in the Rock River Current LOVES PARK \u2014 Framed photos of packed stadiums […]<\/p>\n","protected":false},"author":70,"featured_media":15405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,19,1],"tags":[],"class_list":["post-15403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-permanentslider","category-team-news","category-uncategorized"],"yoast_head":"\nNew Rockford Rivets Owners, Team President Plan To Fill The Stadium With Constant Entertainment - Rockford Rivets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/northwoodsleague.com\/rockford-rivets\/2023\/03\/07\/new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Rockford Rivets Owners, Team President Plan To Fill The Stadium With Constant Entertainment\" \/>\n<meta property=\"og:description\" content=\"By Kevin Haas This article originally published in the Rock River Current LOVES PARK \u2014 Framed photos of packed stadiums [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/northwoodsleague.com\/rockford-rivets\/2023\/03\/07\/new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment\/\" \/>\n<meta property=\"og:site_name\" content=\"Rockford Rivets\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-07T14:57:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-07T15:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.northwoodsleague.com\/wp-content\/uploads\/sites\/20\/2023\/03\/DSC_0393.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kylemckenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kylemckenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/northwoodsleague.com\/rockford-rivets\/2023\/03\/07\/new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment\/\",\"url\":\"https:\/\/northwoodsleague.com\/rockford-rivets\/2023\/03\/07\/new-rockford-rivets-owners-team-president-plan-to-fill-the-stadium-with-constant-entertainment\/\",\"name\":\"New Rockford Rivets Owners, Team President Plan To Fill The Stadium With Constant Entertainment - 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