The kids went first. Now the rest of the Coast gets a swing.
Built by the Coast is officially open to the entire community, and you have until June 26 to put your team‑name idea on the record here.
The packets are in.
Over the last few weeks, students up and down the Dune Coast picked up a Built by the Coast packet at school, wrote down a team name and dropped it off at the principal’s office. We meant what we said: every single one gets read. Right now our team is doing exactly that — working through ideas, sketches, and one‑sentence arguments for why a name fits the Dune Coast.
That was Part 1. This is Part 2.
Now it’s the community’s turn.
Starting today, Built by the Coast opens up to everyone. Fans, families, alumni, business owners, lifelong locals, brand‑new neighbors — if you have an idea worth hearing, we want it. The online submission form is live, and the window is open through Thursday, June 26.
Why we started with the schools
We could have hired an agency in a faraway city to invent a name and hand it down. We didn’t. A baseball team’s name only sticks when the people who’ll be cheering for it had a hand in choosing it — and the people who will be cheering loudest and longest are the kids walking into homeroom right now. So we gave them the first at‑bat before the final school bell rang.
Now the lineup gets longer. This team belongs to the next generation, and it belongs to everyone who has ever watched the sun go down over the water out here. Part 2 is your turn.
How to submit
It’s simple and takes about a minute:
- Visit our Community Naming Initiative project here
- Type in your team‑name idea
- Tell us in a sentence or two why it fits the Coast
That’s it. No accounts to create. No fine print. Submit as many ideas as you like before the deadline.
What we’re looking for
We’re not after the cleverest pun or the safest choice. We’re looking for the name that feels like this place — the dunes, the water, the towns strung along the shoreline, the summers worth driving in for. Tell us what the Dune Coast means to you and let the name follow from there.
The ideas that keep coming up, the imagery that captures the region, the spirit of what this team should stand for — that’s what rises to the top.
What happens after June 26
Once the community window closes, we’ll read everything that came in — alongside the ideas the students sent us. From there, a slate of finalists goes to a region‑wide vote, so everyone has the final say on which name takes the field.
And then comes the moment we’re already counting down to: a beachfront reveal event where the name is unveiled, the kids and community members whose ideas shaped it are recognized, and the team this region helped build officially becomes real.
This is your at‑bat
The schools took their swing. Now it’s yours.
Submit your idea here before Thursday, June 26.
Built by the Coast. Named by the Coast. Cheered for by the Coast.
We can’t wait to read what you send.
