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Published On: November 14th, 2023

Kenosha, WI – The Kenosha Kingfish have announced an update to their branding as they introduce a new alternate logo.

The new logo, designed by Tony Horning, features a modern “K” in front of an anchor with a subtle baseball bat down the middle. This logo will replace the old alternate “K”, “Anchor with bats”, and “crown” alternates that have been used throughout the years. The primary and secondary logos featuring Elvis will continue to be the main representation of the team.

The updated branding will be eventually used on jersey sleeves and potentially alternate on-field hats. New merchandise for fans will also be available soon.


The Kenosha Kingfish are a member of the finest developmental league for elite college baseball players, the Northwoods League. The Northwoods League is the proven leader in the development of elite college baseball players. Now in its 31th season, the Northwoods League is the largest organized baseball league in the world with 26 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, over 325 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (NYM), two-time World Series Champions Ben Zobrist and Brandon Crawford (SFG) and World Series Champion Chris Sale (BOS). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (NYM) and 2021 All-Star, MLB Gold Glove winner and 2019 Second Team All-MLB shortstop Marcus Semien (TEX). All league games are viewable live via the Northwoods League website. League games are viewable live at and on ESPN+. For more information, visit or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Rockers as your favorite team.