Latest News

Published On: September 26th, 2018


Grafton, WI – In addition to the news of Chris Salazar to Lakeshore’s front office this week, the team announced Wednesday a pair of front office promotions. Brian White and Arie Bazelon have been promoted to new positions within the organization. White will become the team’s Corporate Accounts Manager while Bazelon will become the organization’s Marketing and Media Manager.

Chinooks GM, Shawn Kison had the following to say about the new promotions within Nook Nation:

“Brian’s move to a more focused, dedicated sales role speaks to his ability to interact with our current patrons as well as tell the Chinooks story to those thinking about experiencing our brand for the first time. We look forward to watching Brian reel in some new fans for the upcoming 2019 season.”

“Arie’s dedication to the Chinooks organization and well-rounded background makes her an outstanding choice to be our new Marketing and Media Manager. Having jumped into sales, game production, and merchandise this past season along with leading an award-winning webcast team, Arie’s skills will be very well served for the Chinooks moving into 2019 and beyond.”

White will shift his focus to now working closely with returning and new corporate partners with the team. He will work closely with these partners to develop corporate marketing and sponsorship initiatives, group ticket opportunities, and season ticket packages. Brian will also continue to work with our group and season ticket renewal customers.

Brian continues to work his way up the organization ladder at Lakeshore. Last season, he received a promotion to the team’s Ticket Operations and Sales Manager. White was previously Lakeshore’s Manager of Operations & Hospitality in 2017. For the 2016 season, Brian was in the role of Assistant Concessions Manager while seriving as Stadium Operations Manager in 2015. Brian got his start with the organization in the spring of 2015 as a Ticket Sales Intern. Before coming to Lakeshore, he spent the 2014 season in the Northwoods League with the Green Bay Bullfrogs. A graduate of UWM, Brian resides in the Milwaukee area.

Bazelon will take on a number of new duties including overseeing all the team’s marketing, sponsorship fulfillment, merchandise, Gill’s Reading Challenge, community and mascot appearances, and donation request. She will continue to manage all the Chinooks media and video content as well as produce the Chinooks award winning webcast live streaming of each home game. Arie got her start with Lakeshore back during the team’s championship season in 2014 as a webcast intern. From 2015-2017, she ran the videoboard at Kapco Park and assisted with the team’s webcast operation. Last season, she became an Account Executive working closely in ticket sales. Bazelon graduated from Cardinal Stritch with a degree in Sports Management and Business. Born and raised in Menomonee Falls, she currently resides in Milwaukee.

The Northwoods League is the proven leader in the development of elite college baseball players. Now in its 25th anniversary season, the Northwoods League is the largest organized baseball league in the world with 20 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires and front office staff, 200 Northwoods League players have advanced to Major League Baseball, including three-time Cy Young Award winner Max Scherzer (WAS), two-time World Series Champions Ben Zobrist (CHC) and Brandon Crawford (SFG) and MLB All-Stars Chris Sale (BOS), Jordan Zimmermann (DET) and Curtis Granderson (TOR). All league games are viewable live via the Northwoods League website. For more information, visit or download the Northwoods League Mobile App on the Apple App Store or on Google Play.