Partnership brings premier Summer Collegiate Baseball and Softball to Fans Nationwide on FloCollege
Rochester, Minn. – The Northwoods League has reached a multi-year agreement with FloSports, securing exclusive global media rights to two of the nation’s premier summer collegiate leagues.
Beginning with the 2026 season, all Northwoods League baseball and softball games will stream live and on-demand on FloCollege with support across its content and social channels
The deal brings unprecedented national exposure to the NWL—already established as the largest organized baseball league in the world, with top NCAA talent competing across the Midwest and Canada. Northwoods League softball is also quickly growing as a recognized power in the summer collegiate softball landscape.
Founded in 1994, Northwoods League Baseball has become a cornerstone of player development and fan engagement, with over 410 NWL alumni advancing to Major League Baseball, including stars such as Max Scherzer, Chris Sale, Brandon Crawford, and Pete Alonso. The League’s 26 teams, with a footprint spanning Wisconsin, Minnesota, Michigan, Iowa, North Dakota, Illinois, Indiana, and Ontario, averaged more than 1 million attendees during recent seasons.
“We are thrilled to announce that Northwoods League baseball has found its exclusive streaming home on FloSports’ FloCollege platform,” said NWL President/Commissioner Ryan Voz. “This multi-year partnership represents a transformative step forward for our league, our teams, and most importantly, our fans. By partnering with FloSports — the nation’s leader in college and developmental sports streaming — every pitch, every hit, and every summer night under the lights will now be available live and on-demand to families, alumni, scouts, and baseball enthusiasts across the country and around the world. This deal ensures that the Northwoods League’s unique brand of high-level collegiate summer baseball is more accessible than ever before; while providing our student-athletes with unprecedented national exposure as they chase their professional dreams.”
With this partnership, FloSports will deliver comprehensive, high-quality coverage of all regular-season games, playoffs, All-Star events, and additional league programming, ensuring players, scouts, and fans have seamless access across devices and platforms.
Northwoods League Softball was founded in 2024 and will go into the 2026 season with six teams in North Dakota, Minnesota, and Wisconsin.
“Partnering with FloSports and FloCollege is an exciting and important step in the evolution of Northwoods League Softball,” said NWLS President/Commissioner Kathryn Reynolds. “Our goals align in that we both aim to grow the sport of softball by increasing visibility for the sport and its athletes by highlighting the amazing athletes competing across the country.”
Mike Levy, Senior Vice President of Rights & Acquisitions at FloSports, added, “The Northwoods League is a proven incubator of elite baseball talent and one of the most exciting properties in collegiate baseball. Now that we are also seeing this same level of talent on the softball side, we are thrilled to bring these two exciting properties to the FloCollege platform and grow their reach.”
FloCollege is the global streaming home for live and on-demand coverage of more than 20,000 games available this season. This year, FloCollege has earned more than 2.5 billion video views on social media and more than 16 million video views on the platform.
Flo has committed over $50 million to develop the FloCollege platform through rights fees, broadcast infrastructure, original content, and cutting-edge product development. These investments ensure institutions and fans receive a consistent, high-quality experience across all devices.
FloCollege is now available on nearly all TVs and streaming platforms in the U.S. and Canada including Roku, Apple TV, Amazon Fire TV, Samsung TV, and VIZIO. It is also available via web, mobile apps (iOS and Android). FloCollege subscription options include both monthly and annual plans, with special pricing available to users with a .edu email address. For more information, visit www.FloCollege.com.
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About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard communities — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu, track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.
About the Northwoods League
The Northwoods League is the proven leader in the development of elite college baseball players. Having completed its’ 32nd season, the Northwoods League is the largest organized baseball league in history with 26 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, over 410 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and two-time World Series Champion Max Scherzer (TOR), two-time World Series Champions Ben Zobrist and Brandon Crawford and World Series Champion Chris Sale (ATL). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (BAL) and 2023 World Series Champion, MLB All-Star, MLB Gold Glove and Silver Slugger winner and two-time All-MLB first team shortstop Marcus Semien (NYM).
Leveraging the 32-year success of the Northwoods League, the first for-profit Summer Collegiate Baseball League, Northwoods League Softball (NWLS) is the first for-profit Women’s Summer Collegiate Softball League that began play in the Upper Midwest in the summer of 2024. The purpose of the League will be to develop players for their college, Olympic and future professional play. Teams will be promoted similar to minor league baseball teams, playing games in front of fans in a fun, friendly, family-oriented environment.