Shake the Lake Event Announced

shake the lake

Festival Foods is excited to bring its commitment to community involvement to the Madison area by sponsoring a newly created event on Lake Monona called Festival Foods Shake the Lake.  The free community celebration will be managed by the Madison Mallards.

Festival Foods Shake the Lake is set for Saturday, June 27, and will feature live music, food and family activities beginning at 5 p.m. on John Nolen Drive between Broom St and Blair St.  The event will conclude with one of the premiere displays in the state, the Festival Foods Fireworks show, starting at 10 p.m. Festival Foods Shake the Lake is a partnership between the Wisconsin-based family grocer, the Madison Mallards and the Madison Parks Foundation.  Rain date is Sunday, June 28.

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Shake the Lake Event Map

"We're excited to be part of the Madison community and sponsoring a family friendly event like this ahead of our store opening later this fall is a great way to let everyone know what we're about. Community involvement always has been and will continue to be important to us," said Mark Skogen, President and CEO of Festival Foods.

Festival Foods employs approximately 5,300 people at its 20 stores around the state and has headquarters in Onalaska and De Pere. The company's Madison location is expected to open later this year.

Reeseville, Wisconsin-based Spectrum Pyrotechnics will provide the fireworks show. The company is one of just a few manufacturers of display fireworks left in the United States and Festival Foods Shake the Lake will feature the company's custom work. Fireworks will be fired from multiple barges on Lake Monona in an effort to make it more personal and make the show three dimensional. The show will be set to music with fireworks and effects selected to match the soundtrack.

Festival Foods Shake the Lake will feature live bands with headliners Shovels & Rope and Charles Bradley. In addition to national musical acts, the event will feature several local phenomenon that are characteristic of the unique nature of Madison, including; food prepared by the Madison Area Chefs Network, the University of Wisconsin marching band, the Mad Rollin' Dolls roller derby team, as well as a bike polo exhibition.

Great views of the Festival Foods Fireworks will be available on John Nolen Dr., where there will be food, beverage and family entertainment for the duration of the event. Reserved tickets to enjoy the spectacular views of the show from the Monona Terrace Rooftop during the event are available now for $15 at Festival Foods and the Madison Mallards are working with the city and other event partners to develop a map of additional public viewing areas outside of the event zone where spectators can view the show along with a detailed parking and event access plan. Those details and more on the entertainment lineup for the event will be released in early May.  


What: Festival Foods Shake the Lake 
When: Saturday, June 27, 2015
Time:  The event and live music start at 5 p.m. and fireworks start at 10 p.m.
Location: John Nolen Drive from Broom St. to Blair St.
Monona Terrace Rooftop Party Tickets:

Festival Foods is a family and employee-owned company founded in 1946 as a Skogen's IGA that began operating as Festival Foods in 1990. The company now operates under the leadership of Mark Skogen, a third generation owner and current President/CEO. Festival Foods now employs 5,300 full- and part-time associates and operates 20 full-service, state-of-the-art supermarkets throughout the state of Wisconsin and is set to open their 21st store in Madison during the fall of 2015. Festival Foods is a culture-driven company that is committed to servant leadership, community involvement and building relationships with guests and associates. For more information about Festival Foods,


The Madison Mallards are the nation's most successful summer collegiate baseball team averaging more than 6,000 fans per game in each of the last 10 seasons. Founded in 2001 by Steve Schmitt, the Mallards employ more than 350 seasonal employees and are committed to executing affordable, family friendly community events for the people of Greater Madison.  


It's not all that unusual for musicians to talk the talk about taking a less-is-more approach to their work – but it's rare indeed for artists to really walk the walk, and apply that philosophy across the board. Over the better part of a decade, Shovels & Rope have done just that, cutting unnecessary frills from their songs, not to mention the very way they live their musical lives.


By now, Bradley's remarkable, against-all-odds rise has been well-documented – how he transcended a bleak life on the streets and struggled through a series of ill-fitting jobs – most famously as a James Brown impersonator at Brooklyn clubs – before finally being discovered by Daptone's Gabe Roth. The year following the release of No Time For Dreaming was one triumph after another: a stunning performance at South By Southwest that earned unanimous raves; similarly-gripping appearances at Bonnaroo, Austin City Limits, Newport Folk Festival and OutsideLands (to name just a few); and spots on Year-End Best Lists from Rolling Stone, SPIN, GQ, Pasteand more.