Joe has been the driving force behind acquiring the ballpark and bringing a Northwoods League franchise to Traverse City. As CEO and Managing Member of TC Baseball LLC, Joe was instrumental, along with Whitecaps cofounders Lew Chamberlin and Denny Baxter, in cultivating a group of community minded investors who saw the value this venue and this franchise could bring to Traverse City and the region. In his current role with the West Michigan Whitecaps Joe will have responsibility for the Traverse City franchise, and with the support of the Whitecaps organization, will provide strategic oversight and direction.

Joe is native to Grand Rapids and currently resides in Cascade with his wife Dana and their two boys Crawford and Becker. Familiar with Traverse City and the surrounding area Joe and his family spend as much time as possible at their cottage in Omena, Michigan. Active in the community Joe currently serves as a board member for both the Whitecaps Community Foundation and the Lake Michigan Academy.


Riley graduated from Northwood University majoring in Entertainment and Sports Management. She interned with the Tampa Bay Buccaneers in their Events and Entertainment Department and worked for the West Michigan Whitecaps for 7 seasons in various roles.

In her spare time, she loves being out on the water, hiking trails, hitting the golf course and jamming out to whatever is on the radio.


Britani graduated from Central Michigan University earning a bachelors degree in Sport Management with a double minor in Management and Athletic Coaching. She interned with the Chicago Bandits Professional Softball team in their Game-Day Operations department, was the team manager for the CMU Softball program and also spent one year in New York City working for the Madison Square Garden Company as a Sales Representative focusing on generating revenue for the New York Knicks, Rangers and Liberty. This past season, Britani was also the Director of Promotions and Special Events for the Traverse City Beach Bums. In her spare time, she loves to hang out with her boyfriend, family and friends. She also loves to play softball and watch her New England Patriots and Detroit Red Wings!


Tyler is entering his 8th season in minor league baseball. Last season, he worked for the Augusta GreenJackets (San Francisco Giants Single A Affiliate) after working at Watkins Glen International Raceway in 2017. Tyler started working in baseball at The West Michigan Whitecaps. He has a degree in Business Management and Administration from Ferris State University. He is a native of Rockford, Michigan and enjoys going home to spend time outdoors in the fall.