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Published On: April 11th, 2019

Kalamazoo, MI – The Kalamazoo Growlers and IHS Distributing are delighted to announce a multi-year extension of their long-standing partnership. The extension includes a re-branding of party zone as well as the continuation of beer promotions throughout the ballpark.

Jason Howard, General Manager at I.H.S. Distributing stated “We are very happy to be returning for another year with the Growlers. It is a centerpiece attraction for the Kalamazoo community. Brian Colopy and his staff are innovative at local marketing and creating a uniquely memorable experience at each game.”

The Party Zone area, found alongside third base, will be re-named the Miller Lite Bear Trap. Recent renovations include new seating, the Kalamazoo Insurance Fan Deck, updated beer trailers and more. New Improvements such as shaded areas, better seating and drink rails will be added throughout the partnership to make the area a relaxed place for groups of various sizes.

In addition to the Miller Lite Bear Trap, the team will be hiring more beer hawkers than ever and creating an additional area where fans can purchase beer. This will ensure that fans are able to get an ice cold beer quicker and easier than ever before.

As well as domestic classics such as Miller Lite, the new partnership will bring in Monaco cocktails throughout the ballpark giving fans more choice than ever.

Growlers Managing Member, Brian Colopy said, “This is a great day for our fans. Jason and everyone at IHS have believed in the team from the beginning. They have an assortment of brands and products that our fans love for our games and all the new events we are bringing to the stadium.”



The Kalamazoo Growlers are a member of the finest developmental league for elite college baseball players, the Northwoods League. The 25-year old summer collegiate league is the largest organized baseball league in the world with 22 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires and front office staff, over 200 former Northwoods League players have advanced to Major League Baseball, including three-time Cy Young Award winner Max Scherzer (WAS), two-time World Series Champions Ben Zobrist (CHC) and Brandon Crawford (SFG) and MLB All-Stars Chris Sale (BOS), Jordan Zimmermann (DET) and Curtis Granderson (MIA).  All league games are viewable live via the Northwoods League portal. For more information, visit or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Growlers as your favorite team.