Santa’s Big Secret

It’s time to let the cat out of the bag.


By Brian Nordstrom

Fan Experience Director

Kalamazoo Growlers


I figured out Santa’s big secret. Something that he has known for years that would change the way we think about Christmas altogether. And it’s been right under our noses.


Sure, he knows what kids want. Kids want toys.


But you and I both know that’s not what families need. Families need time together.


And today more than ever. With a global pandemic and some of the toughest times we have faced, families are cooped up and unable to do things together. Of course, toys are fun. But creating experiences and memories with our loved ones is what Christmas is all about.


Well, I’ve got a gift that Santa can’t offer with any fancy toy or game. I’ve got a gift that gives now while you’re at home, and gives later when our stadium is open for you. And that is good ole’ family time together.


And just in case, I’m throwing in our own toys and a bonus prize to keep the kids on board.


That gift is our 365-Game Membership. With it you get:

    • 2-3 hrs of Quality Time. 5 nights of one on one time with your spouse, kids, grandparents, grandkids and friends.
    • All-You-Can-Eat. You get all of the hot dogs, burgers, brats, chips, potato salad, coleslaw, soda and water you want for 5 innings. We even provide your own buffet pavilion to skip the lines.
    • Two bonus gifts for the Holidays. Receive a Limited Edition Mac Daddies jersey and a bobblehead of world-famous Coach Drake!
    • 5 Best Weekend Games. All our games are premium dates. The only way to guarantee your seat at these games is with your 365-Game pack. This past season, capacity restrictions severely limited our attendance. As a pack holder, your spot is reserved.
    • Ticket Exchange Program. You can exchange any unused tickets for tickets to another regular season home game of your choice.
    • COVID-19 Opt-Out. Every member can opt out before May 2021 for any reason.
    • No-Hassle Renewal Program. Our ticket packages are automatically renewed which will guarantee your perks. If you wish to cancel at any time, just let us know. 
    • Highly Affordable. All of this will only cost you $15 per game. If you walked up the day of the game you’d pay $12 per ticket and not get any food or gifts. Options- $90 Box, $75 Bleacher
  • Year-round events. Plan members receive exclusive perks and free access to all of our events.

And what’s the bonus prize you ask? Well it’s bonus prizes. And those are fireworks shows and national entertainment acts on your 365-Game pack nights. These are our biggest and best shows of the year and they are guaranteed for you with the pack.


We have over 1,600 365-Game Plan members looking forward to spending time outside again, which represents 80% of our total capacity. To book, fill out the form below.  You can also call our office at 269.492.9966 or email

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