Rockers to unveil Rollers alternate identity on Wednesday, July 23rd as a salute to the Toilet Paper Capitol of the World
Ashwaubenon, Wis.—The Green Bay Rockers have unveiled an alternate identity for the 2025 season the pays tribute to an industry that has been on a roll in Green Bay longer than the famous football team just down the road from Capital Credit Union Park. We’re not talking about a modest roll—more like a mega roll! In partnership with BW Converting, the Rockers will become the Green Bay Rollers for one game on Wednesday, July 23rd to salute an industry that still accounts for more than 6,000 jobs in Brown County today.
“Green Bay and the PCMC brand of BWC have been the center of the tissue industry in North America for 100 years. We are thrilled to bring together our passion for Tissue with America’s oldest pastime and partnering with the Green Bay Rockers to celebrate the Tissue Industry by rebranding for one great evening as the Green Bay Rollers,” said Stan Blakney, President of BW Converting.
Dubbed as the ‘toilet paper capitol of the world’, Green Bay has one of the largest tissue recycling operations in the world. It’s the place where the first splinter-free toilet paper was introduced in 1935. The robust industry of toilet paper production also helped shield the city from the worst of The Great Depression.
To celebrate the rich history of the industry in the community, the Rockers will wear specialty themed toilet paper jerseys that will debut on Wednesday, July 23rd as the Rockers host the Madison Mallards. All game-worn jerseys will be available for bidding at the game and online, with bidding to conclude at the end of the 7th inning and all proceeds donated to a charity of BW Converting’s choice. The vision for the identity was contrived by former Rockers intern Chase Hendricks.
“I’ve always been passionate about art, especially sports design, since I was about 11 or 12. As I got older, designing logos and jerseys became one of my favorite hobbies. So, early on in my internship with the Rockers last summer, I had the idea to create an alternate identity or rebrand just for fun. After researching Green Bay’s past teams, a 2018 name-the-team contest, and local history, I discovered that Green Bay is considered the “toilet paper capitol of the world.” Since alternate identities are known to be pretty unconventional, I ran with it and eventually landed on the “Rollers,” playing off of the ‘rock n’ roll’ theme,” said Hendricks.
If that doesn’t get fans flush with excitement, there’s more! The first 1,000 fans through the gates on July 23rd will receive a custom designed toilet paper roll, courtesy of BW Converting. Merchandise is available for pre-sale purchase online now at greenbayrockers.com and will be available in the Team Apparel Fan Shop this summer.
Single game tickets are on sale now! Season ticket packages, group tickets and the Pep’s Drafthaus Flex Packs are available now. Visit www.greenbayrockers.com or call the ticket office at 920-497-7225 to reserve your seats today. The Rockers front office at Capital Credit Union Park is located at 2231 Holmgren Way in Ashwaubenon. Office hours are Monday-Friday 8:30am-5pm.
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The Green Bay Rockers are a member of the finest developmental league for elite college baseball players, the Northwoods League. The Northwoods League is the proven leader in the development of elite college baseball players. Now entering its 32nd season, the Northwoods League is the largest organized baseball league in history with 24 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, 360 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (TEX), two-time World Series Champions Ben Zobrist and Brandon Crawford (STL) and World Series Champion Chris Sale (ATL). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (NYM) and 2023 World Series Champion, MLB All-Star, MLB Gold Glove winner and two-time All-MLB first team shortstop Marcus Semien (TEX). League games are viewable live on Northwoods League+ (at watch.northwoodsleague.com), ESPN+, and the Northwoods League Network. Learn more and find complete streaming schedules at watchnwl.com. For more information, visit www.greenbayrockers.com or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Rockers as your favorite team.