Vision Statement
Capital Credit Union Park will provide an enjoyable experience through sports and leisure for the community, athletes, entertainers, and associates.
Mission Statement
To create an atmosphere that offers a memorable experience by providing first class entertainment, in a clean and welcoming premiere facility, with the best service in the industry.
Core Values
- Guest First: We are committed to consistently exceeding expectations by ensuring our guests are surrounded by a fun and friendly staff, served quickly, and in a clean and safe environment.
- Community: We provide an environment for individuals and families to strengthen relationships and build goodwill in our community.
- Consistency: Ensure long-term success, viability, and profitability by providing a higher level of excellence.
- Teamwork: We work together to be effective, efficient, and creative in an atmosphere where all are encouraged to contribute.
- Fun: We work hard and play hard, investing in community events that help our associates and their families feel a connection to Capital Credit Union Park beyond business as usual.
History Of Northwoods League Baseball in Green Bay
2007 Inaugural Season
With the approval of the lease on Joannes Stadium by the Green Bay City Council on September 19, 2006, the Northwoods League and Titletown Baseball Group headed by Majority Owner Jeff Royle was awarded a franchise called the Green Bay Bullfrogs to begin play the following season. This allowed renovations to begin on Joannes Stadium on September 20, 2006. Those renovations lasted through the spring of 2007. Everything was aligned to have the first team to play baseball in the city of Green Bay since the Green Bay Sultans, an independent minor league franchise in the now-defunct Prairie League, played a single season in 1996.
The Green Bay Bullfrogs won the first half of the South Division in the Northwoods League, the first expansion team in the NWL’s 14-year history to do so. They faced the Eau Claire Express in the first round of the playoffs. After winning game one of the division series in Eau Claire, the Bullfrogs returned to Joannes Stadium and lost games 2 and 3, thus ending an incredible inaugural season in the Northwoods League. The team still finished with a league-leading 43–25 overall record that included a then league-record 15-game winning streak, and at one time during the season the Bullfrogs were ranked as high as #2 in the nationally acclaimed “Summer 16”, which ranks the top summer collegiate teams in the country. Field Manager Elliott Strankman was named the NWL Manager of the Year.
2013 Offseason
The Bullfrogs were purchased by Big Top Baseball in late November 2013. The Bullfrogs became the fourth franchise that Big Top Baseball owned and operated in the NWL at the time, which also included the Wisconsin Rapids Rafters, Madison Mallards, & Kenosha Kingfish.
2014 Season
The Bullfrogs had the most people come through the gates in franchise history at the time. After 36 homes games, the Bullfrogs drew a record 42,902 fans, drawing more than the previous high from the 2008 season in which the Bullfrogs drew 41,878 fans. The season was highlighted by a season-high 2,174 fans that came out on Wednesday, June 25. It was the second-highest attendance at a Bullfrogs game since the franchise started in 2007. Darrell “Skip” Handelsman took over as Field Manager and lead the team to a 36-36 record, also recording his 600th summer collegiate win that summer.
2019 Rebrand and Move to new ballpark in Ashwaubenon
The Green Bay Bullfrogs were renamed the Green Bay Booyah through a “Name the Team Contest” held in the fall of 2018. Booyah is a communal stew that includes vegetables and meat (commonly including chicken) cooked in large kettles and a very regional tradition in the Green Bay area. The team began play at newly constructed Capital Credit Union Park in nearby Ashwaubenon for the 2019 season. Going along with the team’s name, the ballpark featured the world’s largest booyah kettle (2,000 gallons). The team played their first game at as the Booyah on May 28, 2019, losing 2-1 at the expense of the Traverse City Pit Spitters. They also lost their first home game at Capital Credit Union Park 12-6 to the Wisconsin Rapids Rafters on June 1, 2019.
2020 Covid-19 Abbreviated Season
The Booyah completed their 2020 season with a reduced capacity of 25% due to COVID-19 restrictions, averaging 720 fans per game over 24 openings, which ranked 2nd in the Northwoods League. The season began a month late, on July 1st.
In December 2020, the Booyah ownership group agreed in principle to sell the team to Mark Skogen, President and CEO of Festival Foods, a grocery chain of 39 stores in the Midwest. The transfer of the ballpark lease was approval by the Village of Ashwaubenon Board of Trustees at their December 15 meeting.
2021 Rebrand under New Ownership
In November 2021, the team was renamed the Green Bay Rockers for the 2022 season to synergize with the new ownership’s plans to host a variety of large-scale concerts and other sporting and community events at Capital Credit Union Park moving forward. The team also plans to exude a new energy through live music at each and every game to enhance the experience for fans.
2023 Northwoods League World Series Championship
Many additions took place around Capital Credit Union Park, highlighted by the addition of a brand new 22’x80′ LED Video Board to enhance the fan experience. The Green Bay Rockers captured the franchise’s first Northwoods League Championship when they defeated the St. Cloud Rox 4-3. Northwoods League Pitcher of the Year, Brett Sanchez, spun a gem of a game and the bullpen locked down the victory at Joe Faber Field in St. Cloud. Outfielder Kendall Ewell delivered the early punch with a home run over the left center field wall.
Team Record by Season
| Year | Field Manager | Regular Season Overall Record |
| 2007 | Elliott Strankman | 43-25 |
| 2008 | Elliott Strankman | 35-33 |
| 2009 | Jordan Bischel | 30-37 |
| 2010 | Jordan Bischel | 39-31 |
| 2011 | Jordan Bischel | 42-27 |
| 2012 | Jordan Bischel | 34-36 |
| 2013 | Karl Johnston | 28-42 |
| 2014 | Darrell “Skip” Handelsman | 36-36 |
| 2015 | Darrell “Skip” Handelsman | 41-30 |
| 2016 | Darrell “Skip” Handelsman | 32-40 |
| 2017 | Chris Sabo | 23-49 |
| 2018 | Kirk Shrider | 28-44 |
| 2019 | Tom Carty | 33-39 |
| 2020* | Tom Carty | 18-28 |
| 2021 | Tristan Toorie | 25-47 |
| 2022 | Chris Krepline | 30-42 |
| 2023 | Chris Krepline | 45-31 (2023 NWL Champions) |
*2020 season abbreviated due to Covid-19.
Regular Season Total Attendances
| Regular Season Total Attendances | ||||
| Season | Attendance | Openings | Average | Stadium |
| 2007 | 35,034 | 34 | 1,030 | Joannes Stadium |
| 2008 | 41,878 | 32 | 1,309 | Joannes Stadium |
| 2009 | 36,769 | 32 | 1,149 | Joannes Stadium |
| 2010 | 37,658 | 32 | 1,176 | Joannes Stadium |
| 2011 | 37,996 | 31 | 1,226 | Joannes Stadium |
| 2012 | 36,545 | 35 | 1,044 | Joannes Stadium |
| 2013 | 31,041 | 34 | 912 | Joannes Stadium |
| 2014 | 42,902 | 36 | 1,191 | Joannes Stadium |
| 2015 | 48,175 | 34 | 1,417 | Joannes Stadium |
| 2016 | 48,323 | 35 | 1,381 | Joannes Stadium |
| 2017 | 47,711 | 34 | 1,403 | Joannes Stadium |
| 2018 | 43,045 | 35 | 1,230 | Joannes Stadium |
| 2019 | 60,023 | 36 | 1,667 | Capital Credit Union Park |
| 2020* | 17,270 | 24 | 720 | Capital Credit Union Park |
| 2021 | 50,591 | 35 | 1,445 | Capital Credit Union Park |
| 2022 | 56,189 | 36 | 1,561 | Capital Credit Union Park |
| 2023 | 54,271 | 36 | 1,508 | Capital Credit Union Park |
*2020 season abbreviated and limited capacity due to Covid-19.