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Published On: October 27th, 2022

Kalamazoo, MI – Bear+Beer=Growlers. The Growlers have announced the Growler Jug logo as an official alternate. In April of 2022, the Growlers unveiled a brand new specialty logo; The Growler Jug. This logo represented the second meaning behind the team’s name. The name “Growlers” has always had two meanings but the team’s original logo of a fierce, growling bear only represented one of those meanings.  Now with the announcement of the new alternate logo, the team will permanently represent the other meaning behind the Growlers name – beer. Because Bear+Beer=Growlers.

The logo is a fierce, brown jug with a handlebar mustache ready for battle with bat in hand. The logo represents a “growler,” a glass or ceramic jug used to transport draft liquids frequently sold at craft breweries, microbreweries, and brewpubs. Growlers are a staple in breweries because of their ability to hold carbonation indefinitely, and for upwards of a week when first opened. They can also be refilled when empty.

The jug logo also pays homage to the rich history of beer in Kalamazoo. According to the 2019 data by C+R Data, Kalamazoo has the 5th-most breweries per 50,000 people with 10.  The most popular brewery is perhaps the most well-known brewery in the state, Bell’s Brewery. Bell’s has been a founding partner with the team since the inception in 2014.

Originally the logo was only a specialty logo that would last a few short games for the team. During the 2022 season, the team wore specialty jerseys featuring the jug logo that were worn for just two games, June 3rd and 4th. Each of those games finished as walk-off wins for the Growlers. Now those uniforms will see a lot more action moving forward as the logo is here to stay.

Two logos. One team. Official Growler Jug merchandise is available now on the Growlers team store. Get yours today and represent your 2022 Northwoods League Champion Growlers. Remember, Bear+Beer=Growlers.



The Kalamazoo Growlers are a member of the finest developmental league for elite college baseball players, the Northwoods League. The Northwoods League is the proven leader in the development of elite college baseball players. Now in its’ 29th season, the Northwoods League is the largest organized baseball league in the world with 22 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, 300 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (NYM), two-time World Series Champions Ben Zobrist and Brandon Crawford (SFG) and World Series Champion Chris Sale (BOS). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (NYM) and 2021 All-Star, MLB Gold Glove winner and 2019 Second Team All-MLB shortstop Marcus Semien (TEX). All league games are viewable live via the Northwoods League website. League games are viewable live at and on ESPN+. For more information, visit or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Growlers as your favorite team.