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Published On: March 3rd, 2023

Eau Claire, WI – Express is back to full strength with the hiring of a Director of Marketing.

The Express welcomed Michelle Hofacker to the organization in early December. Michelle, originally from the Green Bay area, received her Bachelor’s degree in Business Administration and Marketing from the University of Wisconsin – Green Bay in May of 2022.

Michelle is no stranger to the sports world, having spent the last two summers interning for the Wisconsin Timber Rattlers, a High-A affiliate of the Milwaukee Brewers, and interned with the Green Bay Gamblers, a Tier I Junior ice hockey team.

“We are excited to have Michelle as a part of our organization. She has done great things for us over the last couple of months, and I can’t wait to see what her future with the Express brings!” said General Manager Sammi Costello.

Hofacker will oversee all marketing and brand recognition for the organization, along with working closely with marketing interns and the new Express promo crew.

The Express begin their 18th season of play in the Northwoods League this summer on Monday, May 29th, against the La Crosse Loggers at 6:35 pm. Kwik Trip Round Trip memberships are available to purchase now. Kwik Trip 5-Game Packs include a reserved seat, an Express jersey, a replica Bob Uecker bobblehead, and unlimited food and drink for only $80. Order online or call 715-839-7788 for more information.


The Eau Claire Express is a member of the finest developmental league for elite college baseball players, the Northwoods League. The Northwoods League is the proven leader in the development of elite college baseball players. Now in its’ 30th season, the Northwoods League is the largest organized baseball league in the world with 22 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, 300 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (NYM), two-time World Series Champions Ben Zobrist and Brandon Crawford (SFG) and World Series Champion Chris Sale (BOS). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (NYM) and 2021 All-Star, MLB Gold Glove winner and 2019 Second Team All-MLB shortstop Marcus Semien (TEX). All league games are viewable live via the Northwoods League website. League games are viewable live at and on ESPN+. For more information, visit or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Express as your favorite team.