Eau Claire, Wis. – The Eau Claire Express proudly announce the hiring of Jake Horan as the organization’s new General Manager, marking an exciting new chapter for the franchise as it enters the upcoming Northwoods League season.
Horan joins the Express with a strong background in sports management, operations, and community engagement. He is a graduate of the University of Wisconsin–Platteville, where he earned a Master’s Degree in Sports Administration. His previous experience includes serving as Assistant General Manager for the Waterloo Bucks and, most recently, as Food and Beverage Director for the Cedar Rapids Kernels, the Class A affiliate of the Minnesota Twins. His experience, leadership style, and commitment to fan‑first baseball align directly with the Express’ long‑term vision for growth, innovation, and an enhanced game‑day experience at historic Carson Park.
“We’re thrilled to welcome Jake to the Express family,” said Craig Toycen, Owner/Operator of the Eau Claire Express. “He has Chippewa Valley roots, and his energy, professionalism, and passion for building great fan experiences stood out immediately. Jake understands the importance of community connection and operational excellence, and we’re confident he will help lead the Express into a successful new era.”
As General Manager, Horan will oversee all aspects of team operations, including ticketing, sponsorships, staffing, marketing, community partnerships, and game‑day execution. He will also play a key role in strengthening relationships with local businesses, fans, and the Northwoods League.
“I’m very excited to get to work with our sponsors, season ticket holders, host families, staff, and the community as a whole. Being from the Chippewa Valley, I’m excited to return to the area. The Express are a great part of this community, and have a great foundation in place to continue to be successful moving forward. I’d like to thank the Toycen family for giving me this opportunity, and I can’t wait to see everyone at the ballpark this summer,” said Jake.
The Express open their 2026 season on Memorial Day at Carson Park. Fans can stay updated on team news, promotions, and ticket information at www.eauclaireexpress.com or by following the team on social media.
The Northwoods League is the proven leader in the development of elite college baseball players. Having completed its’ 32nd season, the Northwoods League is the largest organized baseball league in history with 26 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires, and front office staff, over 410 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and two-time World Series Champion Max Scherzer (TOR), two-time World Series Champions Ben Zobrist and Brandon Crawford and World Series Champion Chris Sale (ATL). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (BAL) and 2023 World Series Champion, MLB All-Star, MLB Gold Glove and Silver Slugger winner and two-time All-MLB first team shortstop Marcus Semien (NYM).
