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Published On: April 7th, 2022

Team to pay homage to Kalamazoo beer history June 3rd & 4th

Kalamazoo, MI – The Kalamazoo Growlers have released a new alternative logo highlighting the rich history of craft beer in Kalamazoo and the first homage to the secondary meaning of the team’s original name.  The logo is a fierce, brown jug with a handlebar mustache ready for battle with bat in hand.

A “growler” is a glass or ceramic jug used to transport draft liquids frequently sold at craft breweries, microbreweries, and brewpubs. Growlers are a staple in breweries because of their ability to hold carbonation indefinitely, and for upwards of a week when first opened. They can also be refilled when empty. 

According to the 2019 data by C+R Data, Kalamazoo has the 5th-most breweries per 50,000 people with 10.  The most popular brewery is perhaps the most well-known brewery in the state, Bell’s Brewery.  The team announced the new logo at Bell’s Brewery’s Eccentric Cafe.  Bell’s has been a founding partner with the team since the inception in 2014.

The team will dawn the new logo with new uniforms at the team’s opening weekend on June 3 & 4th as they host the Rockford Rivets.  Anyone purchasing a ticket to these games or a merchandise item will automatically be entered into winning a Bell’s Brewery/Growlers prize pack.

The team’s main logo pays homage to the native Michigan black bear that can be heard “growling” in the woods of upper Michigan. 

Michigan Bear Facts:

  • The black bear (Ursus americanus) is the only species of bear found in Michigan.
  • In Michigan, most black bears have black or extremely dark brown fur. Other color variations, including brown, cinnamon, grayish-blue and blonde, are found mostly in western North America.
  • Black bears are solitary animals, with the exception of females accompanied by cubs or yearlings and during the breeding season.

Watch the Reveal Video




The Kalamazoo Growlers are a member of the finest developmental league for elite college baseball players, the Northwoods League. The Northwoods League is the proven leader in the development of elite college baseball players. Having completed its’ 27th season, the Northwoods League is the largest organized baseball league in the world with 22 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires and front office staff, over 250 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (WAS), two-time World Series Champions Ben Zobrist and Brandon Crawford (SFG) and World Series Champion Chris Sale (BOS). As well as 2019 Rookie of the Year and Home Run Derby Champion Pete Alonso (NYM) and MLB Gold Glove finalist and 2019 Second Team All-MLB shortstop Marcus Semien (TOR). All league games are viewable live via the Northwoods League website. All league games are viewable live via the Northwoods League portal. For more information, visit or download the new Northwoods League Mobile App on the Apple App Store or on Google Play and set the Growlers as your favorite team.